Google vs. Bing

Introduction
Over the last decade Google has been the dominant force in search. It has been dominating in terms of the market share and the revenue derived from advertising. However, competition is becoming intense with the emergence of competitors such as Bing. However, Google has been leading and has the largest market share of search engine both in the United States and across the globe. Change management has become a significant factor in driving the organization to success (Department of Human Resources 4). ┬áManaging change is critical to the…..

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