Globalization

  • Explain why companies compete abroad, and evaluate the advantages and disadvantages of a global strategy
  • Understand the 4 strategies MNEs can pursue when competing globally.

 

 

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  • Understand the 4 components that make up the CAGE framework in determining whether or not a company should expand globally. CAGE helps determine the attractiveness of foreign target. Most of the costs and risks involved in expanding beyond the domestic market are created by distance.

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