Globalization of marketing

Format:  Two-page maximum (articles)  single space, block format, justified margins, 10-point font  APA bibliographic citation of the work as your ‘title’  Your name, course, section number and date at the upper right  Use the bold subheadings below to segment your narrative Content:  Central theme – identify author’s main lesson/argument – what is the author(s) teaching us  Critical analysis – evaluate the lesson/argument – strengths/weaknesses – considering pointing to a frame of reference in your own life or your training in the subject  Main takeaways – so what and now what? How do we best apply the knowledge from this article/book?

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