Global Perspective Case Study

From the Marketing Case BWT each student may consider the case from a global perspective or from their own country’s perspective. This is a continuation of the mid term assignment.

Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper.

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  • You need to prepare a new launch for your brand (remember it has to be based on customer needs), Develop and explain the steps of New Product Development.
  • Describe the strategic decisions that you will apply to the marketing mix. o Product
    o Distribution
    o Price
    o Communication(IMC)
  • Marketing Plan proposal


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