External Environmental Analysis Process

Explain the importance of analyzing and understanding the firm’s external environment.

Define and describe the general environment and the industry environment.

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External Environmental Analysis Process
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Discuss the four parts of the external environmental analysis process

Name and describe the general environment’s seven segments.

Identify the five competitive forces and explain how they determine an industry’s profitability potential.

Define strategic groups and describe their influence on firms.

Describe what firms need to know about their competitors and different methods (including ethical standards) used to collect intelligence about them.


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