Explain Basic External Analysis Tools For Strategic Management Purposes

List the components of a company’s macro-environment (a.k.a., general external environment). Identify at least two articles published in the last 6 months that discuss the effects of one (or more) segment(s) of the macro-environment on a particular company. Based on your interpretation of the articles:

 

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  • Explain how the component(s) of the macro-environment affects the company (positively or negatively).
  • State what the purpose of a company’s industry environment (a.k.a., competitive environment) analysis is.
  • Which industry force(s) most strongly affects the company discussed in the articles you selected? Why?
  • What is your conclusion about the importance of understanding the external environment forces for the purpose of strategic management?

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