Evaluating a Corporate-Societal Relationship

  1. Preparation
    According to the textbook, the current world economy is increasingly becoming integrated and interdependent; as a result, the relationship between business and society is becoming more complex. In this assignment, you will be researching a Fortune 500 company from an approved company list provided by your professor.
    Write a 4–5 page evaluation of your chosen company’s performance with respect to its stated values. Do the following:

    • Summarize the company’s primary products and or services.
    • Suggest three ways in which the primary stakeholders can influence the organization’s financial performance. Provide support for your response.
    • Describe two critical factors in the organization’s external environment that can affect its success. Support your assertions.
    • Assess the company’s biggest success or missed opportunity to respond to a recent or current social issue. How did it impact company performance?
    • The specific course learning outcome associated with this assignment is:
      • Evaluate the relationship between a business and society based on external environmental factors, stakeholders, and corporate social responsibility issues.
    • The company of choice is The Kroger Co.

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