Ethics and Responsibility Marketing


Business ethics refer to the moral standards and principles that guide behaviour in the business world. Companies and organizations have come under increased scrutiny in the recent past. As a result, those (businesses) that fail to embrace ethics and responsibility marketing have suffered bad publicity and corporate image (Sharma & Sharma 2014). For example, some have failed to adhere to ethical practices when dealing with their consumers and in the process have suffered severe consequences. On the other hand, other businesses have enjoyed a good image for engaging in business practices and activities that are………

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