Ethics Advertising

Advertising is a key element of IMC, but also, it is the element most likely to create ethical issues.

· Describe a recent advertisement you have seen that you considered to be unethical. What were the elements that made it unethical? Was it also illegal? Why? Discuss the difference between an illegal and an unethical advertisement. Also, discuss why a company should avoid running an unethical advertisement even if it is legal.

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· The fast-food industry invests heavily in the promotion of its products aimed at children. Select one of the major fast-food chains and describe how they market to children. Is it ethical to target kids using toys to promote fast food? Why or why not?


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