Eli Lilly in India–Rethinking the joint venture strategy

Analyze the case study and answer the following questions. 1. Did Eli Lilly pursue the right strategy to enter the Indian market? 2. Carefully consider the evolution of Joint Venture (JV). Evaluate the three successful International Joint Venture (IJV) leaders. Identify the unique challenges faced by them. 3. How would you assess the overall performance of the JV? What did the partners learn from the IJV? 4. What actions would you recommend regarding Ranbaxi partnership? What are the implications of your recommendation? How would you implement this?

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