Eastman Publishing Company

1. Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and website construction is estimated to be $160,000. Variable processing costs are estimated to be $6 per book. The publishing plans to sell-user access to the book for $46.

a. Build a spreadsheet model to calculate the profit/loss for a given demand. What profit can be anticipated with a demand of 3,500 copies? (10)

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b. Use a data table to vary demand from 1,000 to 6,000 in increments of 200 to assess the sensitivity of profit to demand. (10)

c. Use Goal Seek to determine the access price per copy that the publisher must charge to break even with a demand of 3,500 copies. (10)

d. Consider the following scenarios: (10)

 

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