Earth’s Biggest Bookstore

It offered more than one million titles to online buyers, more than

three times the number offered at traditional bookstores. Since then, it has evolved into a powerful network structure involving both other Internet retailers as well as more traditional retailers, including other bookstores. Amazon also has expanded into information services, offering a variety of network services to firms under the banner Amazon Web Services. At the center of it all is Amazon’s massive website, Amazon.com. By pairing Amazon’s state-of-the-art technology, built-in traffic, and industry-leading fulfillment and customer-service processes with its partners’ products and their own strengths, a complex network of organizations is working together to make everyone more successful.

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The company went public in the first quarter of 1997 riding the dot.com wave. Its revenue grew from $147.8 million in 1997 to over $61 billion in fiscal year 2012 and is predicted to exceed $100 billion in 2015. Despite this impressive sales growth, there has been increasing pressure to deliver profits, which occurred for the first time in fiscal year 2002. From at least one point of view, the development of Amazon’s network structure is an important reason for this profitability.

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