Discuss the role of business analytics

When a firm wants to expand globally they need to carefully consider the political, economical, legal, and cultural system of every country they want to enter. Discuss the role of business analytics in researching a new market by answering the following questions:

1. What data do you want to collect on the country you want to enter and why?

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2. How will you use data analytics to prepare for the entry?

3. How will you avoid making a ridiculous mistake in the international branding of the firm?

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