Design a HRM Policy Manual

Primary Task Response: Your first task is to post your own Key Assignment Outline to the discussion area so that other students are able to review your plan. Attach your document to the main discussion post, and include any notes you feel are appropriate. The purpose of this assignment is to help improve the quality of the Key Assignment Draft you will complete next week.

Assignment Objectives

Design a HRM policy manual.

Discuss the importance of sound HRM policies and procedures.

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1.Provide a background to the organisation.

2.Take two of the following five concepts: marketing communication, branding, digital marketing, ethics and sustainability, marketing planning

3. Use theories to reflect on their current activities in each of the two areas (focusing on the UK only)

4. Recommend how the chosen organisation can improve in both areas you have selected

5. Must include a contextualised critique of the value/usefulness of the tools and technique used. The critique must be directly related to your evaluation of the chosen organisation, not a standard critique that is available from text books or web


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