Defining The Organization’s Strategic Direction

Students are requested to read Chapter 6 Defining the Organization’s Strategic Direction of their textbooks. With the conceptual knowledge from Chapter 6 and your own research, answer the following questions.


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Q1- How would you characterize competition in the Auto Industry?

Q2- What do you think are Tesla’s core competencies? Does it have any sources of sustainable competitive advantage?

Q3- What do you think Tesla’s (or Elon Musk’s) strategic intent is?

Support your answer with valid points from the Textbook and other references.


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