Customer Value

1. Define customer value and explain why it is important to small business competitiveness.

2. Define digital technology and explain its role in small business competitiveness.

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3. Define e-business and explain why e-business is important to small businesses.

4. Define e-commerce and explain why e-commerce should be integrated into small businesses.

There are three threads that flow throughout this text: customer value, cash flow, and digital

resources and e-environments.

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