Customer Perception of Quality

Carrefour is a French owned hypermarket operating in many places including Saudi Arabia. Consider Carrefour in Saudi Arabia when you, as a customer, judge the quality of the hypermarket. Explain how quality is evaluated, and the role of technology in the customer perception of quality. Compare Carrefour’s quality and technology to another hypermarket in the area. Order the following criteria as most to least important for the successful operation of a hypermarket, and for a different industry (not a hypermarket) and explain why there are any differences and the implications for operations:

  • Customer satisfaction
  • Forecasting
  • Capacity planning
  • Location
  • Inventory management
  • Store layout
  • Scheduling

Embed course material concepts, principles, and theories, which require supporting citations along with at least two scholarly, peer-reviewed references in supporting your answer. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to scholarly references. You are required to reply to at least two peer discussion questions and post answers to this weekly discussion question and/or your instructor’s response to your posting. These post replies need to be substantial and constructive in nature. They should add to the content of the post and evaluate/analyze that post answer. Normal course dialogue doesn’t fulfill these two peer replies but is expected throughout the course. Answering all course questions is also required.

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