Customer Based Brand Equity model

The Following Questions:

To what extent should the different elements of the marketing mix be standardised or adapted for your chosen country. Give a full justification for your ideas

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Customer Based Brand Equity model
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Applying the Customer Based Brand Equity model, critically analyse how your client could build and manage a strong brand in this new market

Applying the concept of integrated marketing communications (IMC) critically evaluate three effective marketing communication methods your client could incorporate within this market.

Critically assess how your client could measure its marketing success in this market and how it could improve in the future


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