Cultural Environments of Global Markets

Reflection Paper Instructions and Rubric
The reflection assignment is a seven (10)-page paper based knowledge gained in the course. One topic is selected by the
student from the following topics: Cultural Environments of Global Markets, Global Market Opportunities, and Global Market
Strategies. The topic is then illustrated using a current event article from a credible trade source (i.e. Wall Stree Journal, etc.).
Then, the student will connect the relevance of the topic area selected to a minimum of eight (8) scholarly peer-reviewed
journal sources. The paper should follow a simple format including: Introduction, Topic Definition, Event Description, Analysis
of Sources (compare and contrast viewpoints from journals), and Opinion (last paragraph – what do you think…). The body of
the paper needs to be at least 7 full pages in length (not including title page and reference page). The written work must
strictly follow APA format and exhibit critical thinking commensurate with undergraduate higher education. Grading rubric
below

MKT6230ReflectionPaperInstructions

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