Cultural Differences and Product Adaptation

Cultural Differences and Product Adaptation

Purpose: With the completion of this assignment, you will be able to:

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  1. Understand the critical role that cultural environment plays in global business strategy formation
  2. Analyze the impact of cultural differences on global product strategy
  3. Think strategically and apply what you learn to develop the product strategy for your term project business

Instruction:

  1. Demonstrate the impact of cultural differences on product adaptation in the global market:
    1. Show examples of products that are designed so differently due to cultural effects
    2. Choose one product and compare its design, usage or features in two different national markets
    3. Attach the image of these two product designs
    4. Highlight the differences

 

  1. Strategic thinking:
    1. Compare these two designs (of the same product)
    2. Why do they differ? What are the rationales behind?
    3. Discuss how cultural differences contribute to this difference.
    4. What are your thoughts about this arrangement/strategy? Do you agree? Or disagree?
    5. Using your term project as an example, what is your product strategy?

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