Ctrip: Scientifically Managing Travel Services

Background
Ctrip is a Chinese online services corporation with a scientific, data-oriented guide to management of services offered in the travel industry. The case provides the analysis of the company in terms of its inception, the beginning of growth, and the penetration of various market divisions which include hotel reservations, air tickets, leisure travel, corporate travel, and important sources of competitive advantage. Besides looking at some of the business ventures of the company, there are also issues which have been addressed in the case, such as culture of the company, general organization, and call center. Moreover, the company needs to…..

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