Country Analysis

You are an executive working at a large Canadian company that is considering expanding its
foreign operations. The CEO has asked you to do an analysis of one of the target countries and
provide a recommendation as to whether or not to proceed. The CEO is a very busy person so it
is important that the report be written in a clear and concise manner. It will be judged on the
factual information it contains, the clarity of your argument and the depth of your analysis.
Please note that you should not try to gather data that supports only one side or the other of
whether or not to proceed. Rather, you should gather all the pertinent data and let your analysis
guide you to the best recommendation.
The report is to be a maximum of seven (7) pages (doubled spaced, Times New Roman,
12 pt font, 2.54 cm margins) plus (i.e. not including) title page, bibliography (i.e. a list of your
references – use the referencing guidelines below) and appendices (expected). The title page
must contain your name, student number, name of course and professor, date, and the country
you have chosen from the list provided (you must choose a country from the preapproved list).
The first half page (maximum) of the report will be an executive summary of the report’s
highlights and your recommendation. The remainder of the seven pages will cover the material
noted in the grading table below with marks allocated as shown. Please use the items (left-hand
column) listed in the rubric as headings in your report. You must number the pages in your
The report must cite at least six different sources (not including your textbook) which
could include those listed in the library course guide, the globalEDGE Website
(, the World Bank (, the International
Monetary Fund (, the CIA World Factbook
(, country websites, business
journals, business newspapers, business websites, etc. Be wary of relying too heavily on any one
source, especially a country’s own websites as they will most certainly put a posit ive spin on the
material. Do not use Wikipedia. Ensure that all data is cited. In this report, there should be few
if any quotes. If you do use a quote, ensure that it is in quotation marks and properly cited. If a
quote is not in quotation marks and properly cited, it is plagiarism.
Only the first seven pages in your report will be read and graded. You may include
relevant appendices at the end of the seven-page report (Appendices are expected, and go after
the list of references. You must mention them in the body of your report).
Please note that Carleton University offers a Writing Tutorial Service through the Student
Academic Success Centre that provides free face-to-face sessions to help you with your writing.
This may be especially helpful for those for whom English is a second language. Information
can be attained on their website (

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