Corporate Social Responsibility

Pt. 1

Responses to question 1-6 below should be answered fully and questions should be explored, and must be 500 words total. Answers should be supported with scholarly research from credible internet sources, excluding wiki sources. Remember that well-written responses do not need to be excessively wordy. Be sure to paraphrase and cite your sources. Must be in APA format.

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Check Your Understanding:

1. Define Corporate Social Responsibility.

2. Provide four examples of corporation’s legal obligations.

3. Define and contrast the instrumental model of corporate management with the social contract model of corporate management.

4. List and explain the five major trends driving CSR

5. Explain why organizations are struggling to adopt CSR initiatives.

6. Explain the term “triple bottom line”

Pt. 2

Exercise (500-words excluding references & topic)

Review and critique the CSR policies of a Fortune 100 company of your choice. What are the strengths of the strategies? Where might the corporation focus to improve their CSR strategies? ( 500 -word Essay)

Pt. 3

Case Study – (500 words excluding references & topic)

Issue14 summary from Taking Sides below . Which view point do you side with, Stephanie Clifford, or Patrick Basham & John Luik? Why? Explain. Reference at least 2 outside resources that further support the view point you side with.

Issue 14: Should Advertising Directed at Children be Restricted?

YES: Stephanie Clifford, from “A Fine Line When Ads and Children Mix,” The New York Times (February 14, 2010)

NO: Patrick Basham and John Luik, “A Happy Meal Ban is Nothing to Smile About,” (November 9, 2010)

Issue Summary

Yes: Stephanie Clifford cites studies that show that advertising for children is often barely distinguishable from regular programming. She cites harms that can come to children through advertising that seems more fact than promotion to the child.

No: Patrick Bashan and John Luik find no credence in studies linking harms to child-directed advertising. They cite research that shows that advertising has little effect on the market associated with children.


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