Core competencies

**Core competencies (Prahalad and Hamel 1990) are the collective knowledge and skills an organization has that distinguish it from the competition.**

-Describe what competencies companies need in the 21st century.

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-How can companies improve their core capabilities?

-Describe why fast or friendly customer service is an important core capability.
-Discuss how companies can accomplish this core capability.

Current APA 7th edition format must be used.
Sources must be at least 3 scholarly resources that relate to the topic and have been published within the last 5 years. Academic articles and journals must be reputable and obtained from professional websites that address the content of this subject. Popular magazines and online sources such as Wikipedia are not permissible


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