Coraline – Media Literacy/Analysis

a 7-10 page analysis of some media text…a television program, a web channel, a music video, a web site, a film, etc., or a print advertisement, a graphic novel. The paper can be about any form of media, but must be some form of storytelling: such as, a print or TV story, a public relations campaign, an advertisement, a novel, a documentary, a nonfiction piece of writing, etc. It should not be an individual message (like a social media message) unless it is intended for a general (mass) audience. NOTE: pick something you are interested in because if you don′t want to read your paper then I probably won′t want to read it either! Definition of media literacy: from “Media and Culture: Mass Communication in a Digital Age″: Developing media literacy – that is, attaining an understanding of mass media and how they construct meaning – requires following a critical process that takes us through the steps of desсrіption, analysis, interpretation, evaluation, and engagement.   Understand that this paper, itself, is an example of engagement (so you don’t need to reference engagement, necessarily.) Format: APA citation style (not MLA). Go to https://owl.english.purdue.edu/owl/resource/747/01/ (Links to an external site.)Links to an external site. to learn more about citation.  I suggest you have a minimum of five sources in your paper.  these can be articles from newspapers, magazine, journals, chapters, websites, any media really. The OWL resource guide will show you how to cite all of  those.  This paper should not be first person, and while it can contain your point of view it should not be all opinion — this is what you use research for. You should quote the articles you find that support your theory and give proper credit. This paper should be in the form of an academic paper with an introduction, theme, body and a conclusion. It should NOT be a numbered list of questions and answers. I would follow the five-step critical process and begin the paper by describing the media you have chosen then move into analysis and interpretation and evaluation ( maybe ending with engagement if there is any).  Also consider answering the  six questions below throughout your paper and you will find that the paper will come together quite nicely. IT SHOULD CONTAIN A BIBLIOGRAPHY OF SOURCES THAT YOU USE. PLEASE TALK TO YOUR DISCUSSION LEADER ABOUT THE PROPER CITATION STYLE. Scheduled elements: You need to submit a proposal of your topic to your discussion leader for approval: what media text are you going to examine? (You cannot use any texts we have looked at in class.) You must have approval before proceeding. Please have at least two possibilities ready to go in case the first one is unsuitable. (Typically unsuitable proposals try to do too much, or too little, or do not indicate a sense of what claim one is making about the meaning of the text.) You also need to clearly demonstrate that the assignment reflects the steps of the media literacy model we have been using all semester: Desсrіption, Analysis, Interpretation, Evaluation, and Engagement.  …but be selective about what you discuss. Find the areas that are relevant to your argument. PLEASE DO NOT USE THE SPACE FOR PLOT SUMMARY. As you look at the media example you have chosen, consider these… Five Key Concepts of Media Literacy 1. All media messages are ″constructed.″ 2. Each medium has different characteristics, strengths, and a unique ″language″ of construction. 3. Different people interpret the same media message in different ways. 4. Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression. 5. Media have embedded values and points of view. …and your paper should answer these questions: consider these… Six Questions to Ask about Any Media Message 1. Who made – and who sponsored – this message, and for what purpose? 2. Who is the target audience, and how is the message specifically tailored to them? 3. What are the different techniques used to inform, persuade, entertain, and attract attention? 4. What messages are communicated (and/or implied) about certain people, places, events, behaviors, lifestyles, etc.? 5. How current, accurate, and credible is the information in this message? 6. What is left out of this message that might be important to know?