Consumer Perceptions of Selling and Salespeople

Consider that although salespeople are among the most highly compensated employees in the workforce, many consumers do not have a favorable impression of salespeople. Complete the assigned reading for this module, and explain why you think some people feel that way. Include any personal experiences you’ve had or experiences you’ve heard about.


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Think about the longevity, durability, and intended lifespan of your garments. Ask yourself, “How can I make the garment adaptable (e.g., resiliency to the weather, longevity as a second hand item)?” and then discuss your answers.


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