Consumer Decision-making Process

1. Discuss how the field of marketing is influenced by the actions of consumers. 1.1 Analyze how the actions of consumers impact an organization.

3. Explain how consumers interpret information about products and people.

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3.1 Describe factors that will impact how consumers view and ultimately purchase products and services.

7. Explain the steps of the consumer decision-making process.

7.1 Explain the steps in the consumer decision-making process and how they relate to consumer behavior.

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