Consumer Behavior Blog Post – Would you tweet about clean hands?

Look at Method’s Twitter account presence:

likes: green cleaning, innovative design, ping pong. dislikes: dirty chemicals, rubber gloves. tweets by and for people against drity.

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San Francisco

methodhome. com

Joined August 2008

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  • Based on this information from Method’s Twitter account, decide whether a consumer would use hedonic or utilitarian values in their decision to purchase a product from Method. In this week’s blog entry, indicate your decision and explain your rationale based on your own reaction to Method (Hint: See Chapter 13 in the textbook for more details).

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