“CONSUMER BEHAVIOR BLOG POST – CAN YOU SPOT ANY GORILLA GURUS OR MARSHMALLOW MAVENS ON PINTEREST?”

“Consumer Behavior Blog Post – Can you spot any gorilla gurus or marshmallow mavens on Pinterest?”

According to the textbook, a microculture is a group of people who share similar values and tastes that are subsumed within a larger culture. Go to Pinterest, and sign up for an account if you have not already done so (see “Pinterest 101” in the course shell for more details on creating an account). Look around the Website and observe the different microcultures that are represented, as well as the different consumer behavior activities taking place within the Website. This week, blog a response to the following question: How does Pinterest enable marketers to target different microcultures? Include specific examples that support your response. (Hint: See Chapter 10 in the textbook for more details.)

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