Consumer Behavior

Using articles, address how Consumer Behavior influences current marketing strategies.


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  • Provide a company that uses the study of Consumer Behavior to its advantage (be specific).
  • Provide a company that could or should use Consumer Behavior to help their customer relations (be specific and list what you would change and why and what outcomes you can or should expect).
  • 3-pages (about 1,500 words) and integrates three peer-reviewed journal articles and meets all APA.
  • The paper demonstrates how to conduct and structure both company overviews.
  • An understanding of inquiry and provides additional details that add value.
  • One or more ethical guidelines with the implementation of consumer behavior.


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