Competitive Advantage

Define competitive advantage and discuss the concept from the perspective of global business. Often, businesses use benchmarking to track their performance to assist improvement efforts. What are key performance indicators (KPIs), and how do KPIs apply in a benchmarking exercise?


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Innovation has been called the holy grail of management. What does this phrase mean in the context of global business? How does a business build internal corporate entrepreneurship? How can a leader build a culture of innovation in a firm?


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