Communications Plan

Powerpoint presentation 12 slides with speaker notes and appropriate graphics. Three quality references, Company Name: Amazon, 1) Create a SWOT analysis for Amazon, determine it’s major strengths, weakness, opportunities and threats. 2) base on the SWOT analysis, outline a strategy for amazon to capitalize on its strenghts and opportunities, and minimize its weakness and threats.


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using the competitiveness strategy. 3) discuss the various levels and types of strategies the firm may use to minximize its competitiveness and probability 4) outline a communications plan that amazon could use to make the profitability and competitiveness strategies you recommend to all stakeholders. 5) corporate social responsibility a) assess efforts by amazon to be responsible (ethical ) corporate citizen and determine the impact these efforts have on the company’s bottom line. provide specific examples to support your response.


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