Circular Business Model Planning Tool

Make sure you have read assignment description, and both attached Case company description, as well as the Circular Business Model Planning Tool.

As a first task, you will explore Caterpillar’s business model (Case company description) and fill in parts of the Circular Business Model Planning Tool. After studying the case description, you “fill in” the three blank spots in columns C and D of the tool (see the template below). By “filling in” the cells we do not mean editing or writing in the template, but providing a description for each of the three blank cells, in a text box below.

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As second task, you get to pick two examples of business model elements filled in the tool that you think help the company realize circularity. For each of them, briefly explain how you think they help realizing circularity.


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