Case Study- Sustainability Marketing

1. When it comes to meeting Kimbery-Clark’s post-consumer product and packaging waste goal, what are the critical challenges facing John Opsteen, Daniel Locke, and the company?

2. What challenges are facing retailers and recycling companies?

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3. Evaluate Kimberly-Clark’s idea to develop a program to reward consumers for recycling SLPF packaging. What are the potential benefits? What are the potential downsides?

4. Is a consumer rewards program necessary for Kimberly-Clark to reach its waste and recycling sustainability goal? Why or why not? Consider the three-step Fogg Model described on page 6.

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