Business Proposal

The problem-definition process (6.2pg 112))

1. Understand the situation-identify the key symptoms.

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2. Identify the problems from the symptoms.

3. Write managerial decision statement and corresponding research objectives.

4. Determine the unit of analysis.



5. Determine relevant variables.

6. Write research questions and/or research hypothesis.

#6 will be focus on grading research paper.

Understand the business decision+

Situation analysis

Gather background information.

Interview process



-interview all relevant parties, develop many alternative problems statements, think about possible solutions to the problem=, make lists of ideas, be open-minded

Identify all key symptoms.


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