Business Plan Milestone Two: Environmental and Industry Analysis

Milestone Two: Environmental and Industry Analysis

As your course project, each of you will be tasked with completing and submitting a business plan. The business plan requirements have been provided for your ongoing reference in the Module One Resources content area.

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Chapter 3 gives a good overview of Environmental issues, while the article located in the module reading and resources area will support your analysis.

The Environmental Analysis consists of two major elements, 1) an analysis of the internal factors that effect a small business and 2) external factors that effect a small business. The internal analysis assesses the strengths and weaknesses of your company. It identifies what it is that your company can do well, as well as what it can do better. The external analysis assesses the opportunities and threats present at the time the business plan is written. Use the external analysis to identify trends and changes that are happening outside of a company’s control (at the local, national, and/or international levels) which may influence the future of the business. Such external categories as economic, competitive, legal, political, cultural, and technological can all affect your business and should be included in the external analysis.

Also, you will do an Industry Analysis that will describe the industry within which your business will operate. The major focus of this section is on specific industry trends.

To complete this assignment, review the prompt and grading rubric in the Final Project Guidelines And Rubric document. When you have finished your work, submit the assignment here for grading and instructor feedback.

Milestone Two: Environmental and Industry Analysis

In 2-3 Final Project: Business Plan Milestone Two: Environmental and Industry Analysis, you will submit Milestone Two. The format should be:

 An environmental and industry analysis of your company.

 The internal section of the environmental analysis assesses the strengths and weaknesses of your company. It identifies what it is that your company can do well, as well as what it can do better.

 The external section of the environmental analysis assesses the opportunities and threats of your company. It identifies trends and changes that are happening outside of your control, such as at the local, national, and international level that can influence the future of your small business. Such categories as economic, competitive, legal, political, cultural, and technological can all affect your business and should be included in this milestone.

 Also, you will do an industry analysis that will describe the industry within which your business will operate. Focus on specific industry trends.

 Your essay should be from 800–1000 words in length.

 This milestone is graded separately. Use the Final Project Rubric to structure feedback.

 

Project Proposal and Company Information

Project Proposal

            This proposal sets out our scenario to find an ideal real estate business that I have thought of for a couple of weeks. I shall name the company Aimee Darwin Rentals, where I shall assume the role of a landlord and manage the property. I purpose to establish the project in the streets of Penny Wynne in the state of Pennsylvania, United States. The state is an ideal place for settlement, where families can settle down. The city is endowed will all the attributes fathomed to be fundamental while upbringing children; facilities as schools, security-wise protocols, hospitals, and good sanitation programs by the Pennsylvanian municipality. I found the city ideal for construction since the costs involved with construction in the area are cheaper than the nearby towns (Yin et al., 2019). Therefore, I postulate to maximize the opportunity. However, to withstand the competition presented by the existing residential apartments, I shall incorporate promotional strategies, where I shall nature tenants by use of banners and media adverts. Moreover, my pricing strategy shall be effective while luring clients to attract to a maximum. This shall present as a comparative advantage. I perceive the business to be profitable due to the high numbers of industries running in the state, therefore a high demand for residence. Moreover, the ongoing campaign propagating for stable housing and shelter needs shall be an added advantage to the postulated business.

Company Information

I seek to establish the company as a sole proprietorship. However, I shall analyze whether to liquidate some shares considering how the business will be performing in the future. To establish the company, I shall construct an apartment that shall extend to several stalls in the air to accommodate a capacity of 800 tenants, where each stall shall house 40 houses. Moreover, I target to employ ten workers who shall help out with cleaning the apartment after completion to ensure orderliness and neatness in the residency. I was advanced with the proceeds of land in the region as a bequest by my dad, which shall be fundamental to the construction. I shall present the idea to the bank for a loan of surpassing capital since I have already drafted the projected income portfolios. I shall need the bank to finance me with only 45% of the total postulated capital since I have reserved some cash for the same (Tupenaite et al., 2018). The income projections shall outline the expected income flows and the construction costs involved in the project.

 

References

Tupenaite, L., Kaklauskas, A., Lill, I., Geipele, I., Naimaviciene, J., Kanapeckiene, L., & Kauskale, L. (2018). Sustainability assessment of the new residential projects in the Baltic States: A Multiple Criteria Approach. Sustainability, 10(5), 1387.

Yin, X., Liu, H., Chen, Y., & Al-Hussein, M. (2019). Building information modeling for off-site construction: Review and future directions. Automation in Construction, 101, 72-91.

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