Behavior Analysis in Mobile Design

The paper should discuss:
-Why this topic (Behavior Analysis in Mobile Design) is important and what the implications are.
-How User Experience researchers and designers can influence their project teams to address this topic.
-Cover methods used to analyze behavior on mobile
-This paper should include at least 7 references.

Some ideas for you to start with:

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Behavior Analysis in Mobile Design
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• Metrics unique to mobile devices (Look at the HEART framework from Google)
• Benchmarking using questionnaires such as SUPR-Qm https://uxpajournal.org/supr-qm-measure-mobile-ux/
• Analysis methods: Heatmaps, Journey Maps, Session Recordings, Conversion Funnels.
• A/B Testing (Optimizely and Adobe Target)
• Mobile App Analytics platforms
• Unmoderated/moderated studies using tools like User Zoom or UserTesting

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