Behavior Analysis in Mobile Design

The paper should discuss:
-Why this topic (Behavior Analysis in Mobile Design) is important and what the implications are.
-How User Experience researchers and designers can influence their project teams to address this topic.
-Cover methods used to analyze behavior on mobile
-This paper should include at least 7 references.

Some ideas for you to start with:

Don't use plagiarized sources. Get Your Custom Essay on
Behavior Analysis in Mobile Design
Just from $13/Page
Order Essay

• Metrics unique to mobile devices (Look at the HEART framework from Google)
• Benchmarking using questionnaires such as SUPR-Qm
• Analysis methods: Heatmaps, Journey Maps, Session Recordings, Conversion Funnels.
• A/B Testing (Optimizely and Adobe Target)
• Mobile App Analytics platforms
• Unmoderated/moderated studies using tools like User Zoom or UserTesting


and taste our undisputed quality.