Auctions and Dynamic Pricing

Case Study: Auctions and Dynamic Pricing

Overview

There are many types of auctions, each with strengths and weaknesses at uncovering the real price or value of an item. Auctions are widely used in finance, e-commerce, and e-games. They are also widely used to generate revenue for not-for-profit organizations. The following video describes auctions as price discovery mechanisms:

Use the information on auctions and at least three academic or high-quality business publications (see acceptable types below) to compare and contrast English auctions and Dutch auctions, and sealed-bid first-price auctions and Vickery auctions.

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Instructions

Address the following questions in 5–7 pages:

  1. Compare and contrast how each of the following uncovers value:
    • English and Dutch auctions.
    • Sealed-bid first-price auctions and Vickery auctions.
  2. Compare and contrast surge pricing and congestion pricing. Give an example of each currently in use.
  3. Identify three examples of auctions used in finance, e-commerce, and/or e-games. Explain the following in-depth:
    • The need for an auction to uncover value in the product or service.
    • How the type of auction used to uncover the value of the product or service is better at uncovering value than other types of auctions.
  4. What are the advantages or disadvantages of auctions as revenue generators for not-for-profit organizations?
  5. Suggest ways in which a for-profit company, such as the company for which you work or a company for which you aspire to work, can use auctions or dynamic pricing to better uncover value and increase revenue.

high-quality, professional business publication is one that is primarily directed at reporting or analyzing the workings of the business. Examples are the Wall Street JournalBloomberg, and Reuters. Avoid general news publications such as USA Today, the Washington Post, and the New York Times. Please do not rely on Wikipedia, Investopedia, or similar websites as references at any time in this course.The specific course learning outcome associated with this assignment is:

  • Propose ways in which a company can use auctions to better uncover value and increase revenue.

ABSOLUTELY NO PLAGIARISM 

Please follow all directions given above and below in reference to the assignment.

Please follow all directions given above and below in reference to the assignment.

Please stay on topic and answer all subtopics thoroughly.

Please follow the writing standards guidelines thoroughly

Paraphrase the work and blend of all information together. Get the point across made.

Cite all ideas and and avoid similarities. 

WRITING SHOULD BE IN CASE STYLE 

References should be scholarly or high quality business , for exm. The Wall Street Journal

Writing standards requirements

� Include page numbers.

� Use 1-inch margins.

� Use numerals (1, 2, 3, and so on) or spell out numbers (one, two, three, and so on).

� Double space body text in the assignment.

� Use consistent 12-point font.

� Use section headings to divide separate content areas. Center the section headings on the

page, be consistent, and include at least two section headings in the assignment.

� Include the assignment title, your name, course title, your professor’s name, and the date of

submission on a separate page (first page of submission).

� Use appropriate language and be concise.

� Write in active voice when possible. Find tips here.

� Use spelling/grammar check and proofread to keep work error free.

� Choose a point of view (first, second, or third person) as required by assignment guidelines.

� Provide credible sources to support your ideas/work when required. Find tips here.

� Cite sources throughout your work when you borrow someone else’s words or ideas.

� Don’t forget: Cite and add your textbook to the Source List if used as a source.

� Include a Sources List when the assignment requires research or if you cite the textbook.

� Type “Sources” centered horizontally on the first line of the Source List page.

� Record the sources that you used in your assignment in a numbered list (see Giving Credit to

Authors and Sources section).

Use consistent 12-point font.

� Include appropriate images or media links that connect directly to discussion topic/content.

� Use appropriate language and be concise.

� Write in active voice when possible. Find tips here.

� Use spelling/grammar check and proofread to keep work error free.

� Provide credible sources to support your ideas/work when required. Find tips here.

� Cite sources throughout your discussion response when you borrow someone else’s words or

ideas.

� Cite quotes and paraphrases correctly: Include the source number in parentheses after the

body text where quotation or paraphrasing occurs.

� Don’t forget: Cite and add your textbook to the Sources List if used as a source.

� Type the word “Sources” at the end of your post, and below that include a list of any sources

that you cited.

� Number all sources in the order they appear.

 

Option #1: Paraphrasing

Rewording Source Information in Your Own Words

· Rephrase source information in your own words. Avoid

repeating the same words of the author.

· Remember, you cannot just replace words from the original

sentence.

· Add the author’s last name and a number to the end of your

paraphrase as a citation (which will be the same on your

Source List).

 Examples

ORIGINAL SOURCE

“Writing at a college level requires informed research.”

PARAPHRASING

As Harvey wrote, when writing a paper for higher

education, it is critical to research and cite sources (1).

When writing a paper for higher education, it is

imperative to research and cite sources (Harvey, 1).

Option #2: Quoting

Citing Another Person’s Work Word-for-Word

· Place quotation marks at the beginning and end of quoted

information.

· Limit quotes to two or fewer sentences (approximately 25

words) at a time.

· Do not start a sentence with a quotation.

· Introduce and explain quotes within the context of your

paper.

· Add the author’s last name and a number to the end of the

quote as a citation (which will be the same on your Source

List).

 Examples

ORIGINAL SOURCE

“Writing at a college level requires informed research.”

QUOTING

Harvey wrote in his book, “Writing at a college level

requires informed research” (1).

Many authors agree, “Writing at a college level

requires informed research” (Harvey, 1

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