Find at least three different advertisements for one product category that illustrate advertising in this product category over time. One ad should be from the late 1800s – early 1900s, one from the mid-1900s, and one from the present. Explain how the ads have changed over time.


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What does the ad communicate about the benefits of the product or service? How do the elements of the ad (text, graphics, illustrations, etc.) work together to communicate the message? Web sites such as the Emergence of Advertising in America: 1850 – 1920 ( and the Ad*Access Project of Duke 1911 – 1955 ( can be used to find examples of historical ads.*Include the images of the ads in your submission


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