Advertisement Media and Branding


Individual project, each student will be assigned a different brand (Moodle document). Students may consider their brand from a global perspective or from their own country’s perspective. The assigned brand is Apple and the product is iPad

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Use official cover provided on Moodle, table of contents and introduction. Each question should be clearly identified as a headline and answered as a separate section of the paper.


  • Describe your brand’s Marketing Mix
  • Select a commercial from you brand and analyze if it’s a good or bad commercial taking into consideration the tools that we had been studying in class.
    (Remember to include the commercial in the document).
  • Wordcount: 1000- 1500
  • Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
  • Font: Arial 12,5 pts.
  • Text alignment: Justified.
  • The in-text References and the Bibliography have to be in Harvard’s citation style.


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